Everything we do is inspired by our collective passion for connectivity, conversation and innovation.


About us

Est. 2007, Based in Johannesburg, South Africa. We’re an independent digital creative and experience agency with over 16 years industry experience. From the small beginnings of a one-man-studio tucked away in the leafy suburbs of Johannesburg, to a fully-fledged award winning digital creative agency, we’ve proven our commitment to growth both within and for clients.

We understand that today’s world is built on human driven digital experiences. That’s why we’ve made it our mission to help brands thrive in the digital landscape by creating cohesive, memorable, and engaging brand experiences across all digital touch points. This helps brands and business build value and create meaningful connections. 

We are a team of Strategists, Designers, Content Creators, Product Designers, UX/UI Design Experts and Tech Heads, we bring together a broad range of digital skills to identify insights, create innovative technologies and apply a user-centric approach to strategy and design.


Brands that trust us

Boogertman + Partners
University of Johannesburg
Kelly | Rapid Talent Deployment
McNab's - The energy to be me
Old Mutual plc
Insurance Zone
Po10c | Party Shot
Strawberry Lips Tequila
Quest: Enabling Business Through Talent
Butlers Liqueurs



Ranked Top 13th Digital Agency in South Africa and Middle East 2020.

Loeries Logo
New Generations Award
The Bookmarks Awards 8 finalists

Meet the Founder

Nice to meet you!

From the very beginning, Darren had an unwavering passion for the digital world. Driven by a fascination with technology and its potential to shape the future, he set out on a journey to explore the possibilities. Starting his career in traditional advertising, he quickly recognised the extraordinary possibilities that digital technology offered and began to forge a path in this exciting industry.

An entrepreneur at heart, he has always been open to seizing opportunities and driving business growth. His true passions lie in the intersection of entrepreneurship, creativity and technology, which naturally led him to envision a unique and dynamic business that would merge these passions.

In 2007, he took the leap and founded So Interactive. What started as a small venture quickly flourished into a reputable digital creative agency, delivering groundbreaking ideas that have transformed businesses and brands across South Africa. Under Darren’s leadership, the agency prioritises the highest quality creative work and unwavering commitment to client satisfaction.

Today, he continues to inspire and guide his team as they redefine the digital landscape and create lasting, impactful experiences for clients globally. With a keen eye for opportunity and a relentless drive for innovation, he leads So Interactive in forging new pathways in the world of digital branding and design.

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