we're human first

Everything we do is inspired by our collective passion for connectivity, conversation and innovation.


About us

Est. 2007, Based in Johannesburg, South Africa. We’re an independent social-first digital marketing agency with over 15 years industry experience. From the small beginnings of a one-man-studio tucked away in the leafy suburbs of Johannesburg, to a fully-fledged award winning digital marketing agency, we’ve proven our commitment to growth both within and for clients. Our mission is to continually provide agile creative marketing solutions that bring brand communication back to the human-essence of why people do what they do – and that’s what’s made all the difference.

We are a team of Strategists, Designers, Content Creators, Social Media Experts,  and Tech Heads, we bring together a broad range of digital marketing skills that will help your brand cut through the noise with effective creative excellence.


Who we've work with

Boogertman + Partners
University of Johannesburg
Kelly | Rapid Talent Deployment
McNab's - The energy to be me
Old Mutual plc
Insurance Zone
Po10c | Party Shot
Strawberry Lips Tequila
Quest: Enabling Business Through Talent
Butlers Liqueurs



We are proud of our achievements

Loeries Logo
New Generations Award
The Bookmarks Awards 8 finalists
Darren Mansour

How it started

Nice to meet you!

Darren started his career in traditional advertising and moved into digital, rapidly climbing the ladder by creating, learning, developing and implementing smart digital ideas.

He has always been entrepreneurial with an open mind to opportunity and business. His true passions are creative, tech and marketing, so it was natural that he would build the foundation for a new business opportunity from these passions.

In 2007, he officially founded So Interactive as a one person show. From these humble beginnings he has built a digital creative agency that delivers innovative ideas that have grown businesses and brands in South Africa. Darren ensures high quality creative work and customer satisfaction is always at the heart of his team.

Work with us

Let's start a project.

Tell us about your vision and let's make it a reality, together.