Wood Craft Brand

Case study

Brand Design

Client

Da Marco

Date

July 2017

Category

Brand Identity

Brief

Based in Johannesburg, Da Marco manufacture high-end bespoke custom wood furniture made from the very best nature can offer. We were tasked to rebrand and relaunch their brand online.

EXECUTION

We wanted to emphasise the organic sophistication of this brand and used this as the starting point for rebranding and redesigning the Da Marco website. The logo was redesigned so that the linework of the existing logo was amended by incorporating a circular holding shape, reminiscent of a tree trunk, to encase the slogan and give the logo a more structured feel. The Da Marco site employed earthy duo-tone images set within a spacious, contemporary layout where users can seamlessly navigate across all content. The result; a website that’s so interactive, customers can almost smell the oil upon oak, touch the blonde curves in ash and experience the story of handcrafted furniture from bark to art.

Creative

Logo Development

Creative

Typography & Swatches

Creative

Stationary Design

Creative

Website Design

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