We really wanted to celebrate the hands on experience of sharing an Ocean Basket meal with family and friends. Because we needed to create content that would stand out and grab the attention of our audience, we decided to “handle” the art direction in a rather off-beat sophisticated way. By maintaining the familiar, strong branded cool tones of Ocean Basket, our creative heroed each dish by presenting them as if on an invisible silver platter held by hands extending through holes in a wall. We then distributed the content across Social Media.