We developed a sassy password drill sergeant in the form of an interactive microsite where online users could test the strength of their password as well as get coached on how to create strong passwords – in real time. The best part is, users could watch a physical representation of how their weak passwords transformed into bone crushing thugs, strong enough to fight off Cyber crime. Once users had created a password that was strong enough, they could challenge a friend on social media to test their passwords too – thereby creating a fun cycle of shares and likes all carrying a very important underlying message of password safety.