KLM Empowered needed a way to raise brand awareness of annual business theme entitled #TheGreatnessEffect.
KLM Empowered is a company that gives South African’s the opportunity to build a foundation for their lives through adult education. The company was known inside the circles of education but needed to position themselves as a leader in workplace skills.
KLM Empowered are industry leaders in Project Management of Business and Workplace Skills Development in South Africa, they needed a piece of content that would effectively communicate their mission as well as inspire audiences to learn about the brand. To do this we created a brand content video for social media where the warmth, power and positivity of The Greatness Effect was communicated in storytelling form.