Client
The New Draco Group
Date
November 2018
Category
Brand Identity
Brief
The New Draco Group is a comprehensive construction and demolition company based in Johannesburg, South Africa. The New Draco Group needed branding that would communicate their bold variety of services on offer.
Insight
Precision and trust are integral to large scale construction/demolition projects.
EXECUTION
The brand identity had to be the perfect combination of corporate and construction in order to encapsulate the company’s long term goals, as well as express the power, strength and energy that The New Draco Group stands for. We chose to communicate the construction and demolition aspect of a project through borrowing parts of the O in the logo to create the R. Furthermore we framed the letters of the logo within a strong border to symbolise a building block as well as the all encompassing service menu that Draco offers.
Creative
Logo Development & Design
Creative
Logo Development & Design
Primary Blue
Hex: #032058
R-3 G-32 B-88
C-100 M-80 Y-0 K-50
Pantone 281C
Primary Orange
Hex: #eb5642
R-235 G-86 B-66
C-0 M-77 Y-73 K-0
Pantone 281C
White
Hex: #ffffff
R-255 G-255 B-255
C-0 M-0 Y-0 K-0
Pantone N/A
Secondary Blue: 50% Tint
Hex: #8190ac
R-129 G-144 B-172
C-55 M-38 Y-20 K-4
Pantone N/A
Creative
Corporate Identity
