Draco logo against blue earth-moving image

Case study

Clearing The Way

Client

The New Draco Group

Date

November 2018

Category

Brand Identity

Brief

The New Draco Group is a comprehensive construction and demolition company based in Johannesburg, South Africa. The New Draco Group needed branding that would communicate their bold variety of services on offer.

Insight

Precision and trust are integral to large scale construction/demolition projects.

EXECUTION

The brand identity had to be the perfect combination of corporate and construction in order to encapsulate the company’s long term goals, as well as express the power, strength and energy that The New Draco Group stands for. We chose to communicate the construction and demolition aspect of a project through borrowing parts of the O in the logo to create the R. Furthermore we framed the letters of the logo within a strong border to symbolise a building block as well as the all encompassing service menu that Draco offers.

Creative

Logo Development & Design

Creative

Logo Development & Design

Primary Blue

 

Hex: #032058
R-3 G-32 B-88
C-100 M-80 Y-0 K-50
Pantone 281C

Primary Orange

Hex: #eb5642
R-235 G-86 B-66
C-0 M-77 Y-73 K-0
Pantone 281C

White

Hex: #ffffff
R-255 G-255 B-255
C-0 M-0 Y-0 K-0
Pantone N/A

Secondary Blue: 50% Tint

Hex: #8190ac
R-129 G-144 B-172
C-55 M-38 Y-20 K-4
Pantone N/A

Creative

Corporate Identity

Work with us

Let's start a project.

Tell us about your vision and let's make it a reality, together.

email