Client
Tafel Lite
Date
February 2017
Category
Mobile Application
Brief
Support ATL and continue to build brand affinity amongst the target market of male beer drinking Namibians between the ages of 18 and 35.
CREATIVE
A voting element was used in the app, because voting is perceived as more genuine by the Namibian target market. Brand new, aspirational content ran concurrently on social media platforms along with a competition element of a N$2000 cash prize for the winner.
The application offers the Tafel Lite community their own platform to generate content in line with the brand, which they can share on social media.
Creative
Campaign Application
Creative
Campaign Identity
