About
About us
Est. 2007, Based in Johannesburg, South Africa. We’re an independent digital creative and experience agency with over 16 years industry experience. From the small beginnings of a one-man-studio tucked away in the leafy suburbs of Johannesburg, to a fully-fledged award winning digital creative agency, we’ve proven our commitment to growth both within and for clients.
We understand that today’s world is built on human driven digital experiences. That’s why we’ve made it our mission to help brands thrive in the digital landscape by creating cohesive, memorable, and engaging brand experiences across all digital touch points. This helps brands and business build value and create meaningful connections.
We are a team of Strategists, Designers, Content Creators, Product Designers, UX/UI Design Experts and Tech Heads, we bring together a broad range of digital skills to identify insights, create innovative technologies and apply a user-centric approach to strategy and design.
Clients
Brands that trust us
Testimonials
Campaign metrics are positive, and So Interactive is a highly compatible collaborator. As a boutique company, they are detail-oriented, focused on quality, and attentive.
Louise van der Merve
Manager, Nonprofit
So Interactive successfully launched the website and created a high-performing system. The relationship was successful and their team was highly professional. The design approach and team-focused attitude helped make the final product and workflow very satisfactory.
Marinda Smalberger
Associate Director, Boogertman + Partners
So Interactive’s efforts were very impactful. Their team’s operational effectiveness was impressive. They worked very quickly and users were happy to use the product. Project management was brilliant. They consistently kept the customers in mind.
Riaan Backer
Head of Technology, HOMii Lifestyle
So Interactive have delivered multiple projects for our brands. Their exceptional work ethic and attention to detail with UX and UI execution have assisted in the growth of our online assets.
Dean Matodes
Digital Marketing Manager, DGB
Having worked with So Interactive for two years, I am more than proud to write this recommendation letter as my personal and professional endorsement of this organisation as an outstanding digital partner.
Kc Makhubele
Former Managing Executive, Adcorp Holdings
So Interactive are a highly effective niche digital agency. Their attention to detail has ensured the delivery of high quality work on time and in budget.
The team are very responsive, highly strategic & enthusiastic about their work and the brand! They provide top notch digital leadership with an owner run intimate approach.
Morgan Mynhardt
Brand Manager, Ocean Basket
AWARDS AND RECOGNITION
Ranked Top 13th Digital Agency in South Africa and Middle East 2020.
Meet the Founder
Nice to meet you!
From the very beginning, Darren had an unwavering passion for the digital world. Driven by a fascination with technology and its potential to shape the future, he set out on a journey to explore the possibilities. Starting his career in traditional advertising, he quickly recognised the extraordinary possibilities that digital technology offered and began to forge a path in this exciting industry.
An entrepreneur at heart, he has always been open to seizing opportunities and driving business growth. His true passions lie in the intersection of entrepreneurship, creativity and technology, which naturally led him to envision a unique and dynamic business that would merge these passions.
In 2007, he took the leap and founded So Interactive. What started as a small venture quickly flourished into a reputable digital creative agency, delivering groundbreaking ideas that have transformed businesses and brands across South Africa. Under Darren’s leadership, the agency prioritises the highest quality creative work and unwavering commitment to client satisfaction.
Today, he continues to inspire and guide his team as they redefine the digital landscape and create lasting, impactful experiences for clients globally. With a keen eye for opportunity and a relentless drive for innovation, he leads So Interactive in forging new pathways in the world of digital branding and design.
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