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Meet Our New Operations Director: Melissa Kelly

We’re excited to announce that Melissa Kelly has joined So Interactive as our new Operations Director. With over 27 years of digital experience in both the UK and South Africa, Melissa brings a wealth of knowledge and expertise to our team. Her impressive background in client service and account management, coupled with her dedication to delivering excellence, makes her a perfect fit as we continue to expand and innovate.

This announcement comes on the heels of our recent expansion to Cape Town, which has seen us open a new office at the V&A Waterfront. This strategic move aims to better serve our growing client base both in Cape Town and internationally, while continuing to provide exceptional service to our Johannesburg clients via our Sandton office.

Melissa’s career spans numerous roles at high-profile agencies, where she has overseen major accounts for clients such as Nestlé,Kimberly Clark, Unilever, P&G,Barclays/Absa Bank,Nike,Bridgestone and Tiger Brands.Now based in Cape Town, Melissa is excited about what lies ahead. “Returning to South Africa presents an immense opportunity to leverage my global experience and contribute to the dynamic and growing digital landscape here,” she says. As Operations Director, Melissa will play a crucial role in managing So Interactive’s operations, ensuring the profitability of projects, and driving the agency forward in both local and international markets.

Her experience with global accounts, particularly in the FMCG sector, will be invaluable as we continue to expand our reach and deliver best-in-class digital experiences for our clients. “We’re delighted to welcome Melissa to the team” says Darren Mansour, our Founder and Director. “Her ability to drive new business, build relationships, and lead high-performing teams will be instrumental in navigating this exciting phase of growth. With Melissa on board, we’re confident in our ability to provide unparalleled service and innovative solutions to our clients.”

Melissa’s ability to seamlessly integrate diverse talents and opportunities from different markets aligns perfectly with So Interactive’s recent expansion and goals. Her leadership and expertise will undoubtedly contribute to our mission of creating digital experiences that move people and build value for brands. We look forward to the journey ahead and the incredible possibilities in store!

Want to give your brand the competitive edge? Get in touch with Darren Mansour at or Melissa Kelly at

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