Date posted


Double the Impact: We’re Expanding to Cape Town

Exciting news! We’re thrilled to announce the expansion of our operations with a new location at the V&A Waterfront in Cape Town. Plus, we’ve got a dynamic new addition to our team, Melissa Kelly, who joins us as Operations Director. These strategic moves aim to better serve our growing client base in Cape Town and internationally, while continuing to provide exceptional service to our Johannesburg clients via our Sandton office.

Our founder and director, Darren Mansour, has relocated to Cape Town and will split his time between the two locations to ensure seamless service and innovation across all projects. Melissa, based in Cape Town, brings over 27 years of experience from both the UK and South Africa to So Interactive. Her passion for client service and account management, combined with her dedication to excellence, makes her an ideal fit as we continue our journey of growth.

“Cape Town is a global creative hub that perfectly complements Johannesburg’s dynamic business environment,” says Mansour. “Having a presence in both cities allows us to leverage Cape Town’s creative energy and Johannesburg’s reputation as a world-class African city. With Melissa joining the team during this exciting phase, we’re perfectly positioned to connect with new clients while continuing to offer our existing clients best-in-class solutions.”

As we step into our 17th year, we’ve built a reputation as a 100% independent agency known for crafting digital experiences that move people and add value to brands like Logitech, Ocean Basket, AIG, and Pernod Ricard. Our expertise spans strategy, user experience, website design, product design, brand design, and content, delivering solutions that range from immersive website designs to award-winning social media brand campaigns.

With our agile approach and hybrid team based in Johannesburg and Cape Town, we’re perfectly positioned to integrate the diverse talents and opportunities each city offers, ensuring our clients benefit from the best of both worlds.

This expansion marks a massive milestone in our journey, positions us to reach new markets, and reinforces our commitment to excellence. To find out how we can elevate your brand, get in touch with Darren Mansour at or Melissa Kelly at

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