Case study

A Decade of Digital

Client

So Interactive

Date

December 2017

Category

Content + Microsite

Brief

So Interactive opened its doors over 10 years (2007) ago and needed a way to commemorate this milestone.

Insight

Due to the transformative power of digital technology our experience of physical reality has now been amplified and enhanced online.

A Decade of Digital

EXECUTION

To celebrate the 10 year journey of So Interactive, we created an interactive microsite that brought to life an immersive experience of digital through human anatomy. Our creative process used video, tech and motion to capture a glitter-covered body backdropped in darkness, with the aim of representing the infinity of data, pixels and the exciting potential of the “great digital unknown”.

Creative

Behind the scenes

Creative

Microsite

Experience digital come to life – tenyears.sointeractive.co.za

Results

First South African Agency on AWWWARDS to be awarded the Mobile Excellence award

Honourable mention for Mobile excellence on
AWWWARDS

10%Increase in leads

7800 New visitors

1st Mobile Excellence Award

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