Case study

Like Your Password

Client

SABRIC

Date

September 2019

Category

Online Marketing & Awareness

Brief

October is Cyber Security month, and the perfect opportunity to get South Africans thinking about their cybersecurity.

 

Insight

If only South Africans cared about their password safety as much as they did everything else.

EXECUTION

Using quirky online videos as the hook, we created a social media campaign that highlighted the importance of password safety. The videos drew a parallel between daily activities or habits we like to worry about in comparison to things we should really be worried about, like our password safety. All videos linked through to an interactive microsite where users could test the strength of their password in real-time.

Creative

Behind the scenes

Creative

Microsite

 

130KComplete video views

 

9K Passwords tested on the microsite

 

1 MillionSouth Africans reached

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