We created a “feel” for winter by employing warm, moody depths of blue where the Mediterranean style of dishes were textured by “Mediterranean-esque” crockery and detail. The final result was a collection of imagery that seemed to reach out and give the appetites of Ocean Basket fans the warm hug they’ve been craving all season. We then packaged all content into carousels, photo posts and banners where the click-through link transported users to an interactive microsite.