Case study

Feel Winter Differently


Ocean Basket


May 2019


Social Media Campaign


Winter’s a tricky season as the nation is divided by those that love it and those that don’t.  When Ocean Basket briefed us on helping them launch their new winter-inspired menu, we took it upon ourselves to unite these two opposing winter camps by bringing them around the dinner table, and offering them an experience of winter that felt a little different.


Since we’re urged into smaller, warmer spaces during winter, we’re a lot more aware of how we “feel” both externally and internally.


We created a “feel” for winter by employing warm, moody depths of blue where the Mediterranean style of dishes were textured by “Mediterranean-esque” crockery and detail. The final result was a collection of imagery that seemed to reach out and give the appetites of Ocean Basket fans the warm hug they’ve been craving all season. We then packaged all content into carousels, photo posts and banners where the click-through link transported users to an interactive microsite.


The Microsite


Facebook Carousel


5 mil Users reached

200K Website click-throughs

87K Engagement

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