Ocean Basket
May 2019
Social Media Campaign
BRIEF
Winter’s a tricky season as the nation is divided by those that love it and those that don’t. When Ocean Basket briefed us on helping them launch their new winter-inspired menu, we took it upon ourselves to unite these two opposing winter camps by bringing them around the dinner table, and offering them an experience of winter that felt a little different.
INSIGHT
Since we’re urged into smaller, warmer spaces during winter, we’re a lot more aware of how we “feel” both externally and internally.
EXECUTION
We created a “feel” for winter by employing warm, moody depths of blue where the Mediterranean style of dishes were textured by “Mediterranean-esque” crockery and detail. The final result was a collection of imagery that seemed to reach out and give the appetites of Ocean Basket fans the warm hug they’ve been craving all season. We then packaged all content into carousels, photo posts and banners where the click-through link transported users to an interactive microsite.
Creative
The Microsite
Creative
Facebook Carousel
Results
5 mil Users reached
200K Website click-throughs
87K Engagement