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Making Her Mark – So Interactive Women Redefining the Digital Marketing Landscape

With a team that is 90% women, Women’s Day to So Interactive isn’t just a calendar date, it’s a day to reflect on the incredible women shaping our agency and the industry. We don’t just celebrate women’s month, we live it each day in the way we think, lead, create and deliver.

This August, we created a mini campaign for Women’s Month called ‘Making Her Mark’ where we highlighted the women behind our work. The strategists, designers, creators and leaders that drive meaningful impact in everything they do. The campaign isn’t just about celebrating their achievements but rather a reminder of the impact they drive daily, what moment, influence or experience sparked their career path and what campaign, mentor or experience may have been the driving force in igniting the passion they bring to table.

Making Her Mark is not just about acknowledgement, it’s a reflection of a larger shift that we’ve been seeing in the industry, a shift we are proud to be adopting and leading.

Women Making Their Impact

The advertising industry isn’t a walk in the park, it demands constant innovation, agility, grit and emotional intelligence. And our women are not just surviving, they are thriving and setting the pace for all.

The So Interactive Women are leading strategic thinking, driving creative excellence, forging meaningful relationships and delivery campaigns that outperform expectations, drive value and make an impact. With analytical, empathetic, data-driven and intuitive minds, So Interactive women are making their mark, showing the talent they have to deliver beyond expectation while shaping briefs, refining approaches, outlining user journeys and carefully crafting the final product to produce exceptional results. Our women are not waiting for a seat at the table, they are building new tables together.

Why our 90% matters on the outside

With audiences becoming more conscious, connected and more female-driven, having a team that reflects that is a strategic win. When the minds that craft the message reflect where the world is right now, the work resonates on a different, deeper level. The message is more inclusive, more rooted in human truths and in the end, more effective.

This is what comes through in our work every day. We build brands that are emotionally charged, culturally relevant and socially aware in every piece of work we create, whether it is a LinkedIn strategy, brand campaign, UX strategy or creative element, our strong and deep connection with audiences and the empathy women naturally lead with shines through. And this ultimately leads to campaigns that result in action.

We are so proud of the different, yet great minds that are shaping our agency and the future of advertising. Our goal is to not only give our women a space where their voices can be heard and echoed in corridors, but for the future of women in the industry. We all have a responsibility to build environments where women can thrive, where their impact can be recognised, celebrated and shared.

Making Her Impact is not only a campaign, but a promise to our women, our clients and the next generation of female creatives, strategies and leaders, that we are here to push the industry toward progression and show what women can achieve when empowered to lead. Because we have seen it first hand, when women lead and are giving the stage, ideas grow bolder, connections grow deeper and the results speak volumes.