Article
Celebrating Our Mark Awards Achievement
We are proud to share that our team was recognised at the inaugural Mark Awards recently, receiving a Design Merit Certificate for Integrated Campaign for our work on the LiveWell – If You… Campaign.
The Awards Effect
Awards in the advertising industry are a reflection of the passion, dedication and team work that fuels why we do what we do for our clients. Each campaign we work on is an opportunity to connect brands with people in meaningful ways that drive action, and this recognition shows that our approach of blending strategy, cultural insight and creativity to cut through global noise is making that impact and driving results.
We are excited to see new awards like The Mark Awards entering the industry, bringing a fresh energy and giving agencies more opportunity to showcase their creativity, innovation and impact in advertising and design. It helps us celebrate the bold, boundary-pushing work we put our heart and soul into and shines a spotlight on those that do it exceptionally. Every awards evening leaves people inspired, ready to innovate, push more boundaries and raise the standard.
The LiveWell “If You…” Campaign
Our campaign stood out because it challenged the conventional approach used in the wellness industry. We focused on highlighting the challenges real people face and celebrated them for making small, everyday changes to improve their overall wellbeing. Our bold, unbranded, digital-first strategy resonated with audiences in the UK, India, Brazil and Indonesia and cut through cultural barriers with humour, honesty and authenticity.
