So interactive was tasked to build a brand identity, from the ground up, for a new platform designed to future proof any business. The brand identity would flesh out into a strategy for launch, including social media and a website that could reflect the essence of this forward-thinking brand.
Future-proofing and business enterprise engineering are highly complex concepts. The client approached us with the idea of using a Rubik’s Cube across the brand. This needed to be incorporated while we simplified the essence of CUBE both linguistically and visually.