CUBE Engineered
November 2020
Brand Identity
Brief
So interactive was tasked to build a brand identity, from the ground up, for a new platform designed to future proof any business. The brand identity would flesh out into a strategy for launch, including social media and a website that could reflect the essence of this forward-thinking brand.
Challenge
Future-proofing and business enterprise engineering are highly complex concepts. The client approached us with the idea of using a Rubik’s Cube across the brand. This needed to be incorporated while we simplified the essence of CUBE both linguistically and visually.
Insight
We reworked the idea of the Rubik’s Cube into a Chinese puzzle box which we felt reflected the intricacy of a complex business more accurately.
The future of your enterprise solved
EXECUTION
We developed a concept around the cube that the client based their name on. After a collaborative process including two SoColab workshops with our client, we drew up an isometric grid to create a 3D cube made up from individual parts. Each side of the cube split into 6 parts to represent the 3D nature of a complex business structure which we personified with business enterprise attributes, pulling it through the new website and strategic positioning.
We reworked, brightened and created depth and 3D vibrancy for the existing logo and brand colours. We then created a language in line with our 3D cube that demonstrated the essence of the enterprise in a simple, approachable way while maintaining an informed and tech driven edge that inspires confidence. Information, technology and collaboration are what will future-proof your business. That, and a little twist of the cube.
Creative
Brand Positioning
Creative
Brand Identity
Creative
Website
