So Interactive
December 2017
Content + Microsite
Brief
So Interactive opened its doors over 10 years (2007) ago and needed a way to commemorate this milestone.
Insight
Due to the transformative power of digital technology our experience of physical reality has now been amplified and enhanced online.
A Decade of Digital
EXECUTION
To celebrate the 10 year journey of So Interactive, we created an interactive microsite that brought to life an immersive experience of digital through human anatomy. Our creative process used video, tech and motion to capture a glitter-covered body backdropped in darkness, with the aim of representing the infinity of data, pixels and the exciting potential of the “great digital unknown”.
Creative
Behind the scenes
Results
First South African Agency on AWWWARDS to be awarded the Mobile Excellence award
Honourable mention for Mobile excellence on
AWWWARDS
10%Increase in leads
7800 New visitors
1st Mobile Excellence Award