Ocean Basket
October 2018
Social Media Campaign
Brief
To celebrate the arrival of summer, Ocean Basket wanted to introduce 15 new dishes to their menu. Our task was to create an exciting digital campaign that would help raise awareness and drive sales in-store.
Insight
Summer is a season everyone looks forward to. It’s reminiscent of seaside holidays, time with family and living your best life – in the sun. In summer, water gets warmer. Drinks get colder. Music gets louder. Nights get longer. Food tastes fresher. Life. Just. Gets. Better.
Taste Su‘mmm’er
EXECUTION
We gave the new Ocean Basket menu a real taste of su’mmm’er through immersive collection ads on social that celebrated the delicious intersection between summer and its friendship with fresh, tantalising food fun. We then rolled out content across Instagram, Twitter and Facebook – ensuring that all aspects of the new menu items had their fair share of summer limelight.
Creative
Campaign Device
Creative
Facebook Collection Ad
Creative
Facebook Carousel
Results
The campaign reached 1 931 969 social media users and our audience grew by 1 312 users (0,3%) across all platforms.
