Case study

Taste Su‘mmm’er


Ocean Basket


October 2018


Social Media Campaign


To celebrate the arrival of summer, Ocean Basket wanted to introduce 15 new dishes to their menu. Our task was to create an exciting digital campaign that would help raise awareness and drive sales in-store.


Summer is a season everyone looks forward to. It’s reminiscent of seaside holidays, time with family and living your best life – in the sun. In summer, water gets warmer. Drinks get colder. Music gets louder. Nights get longer. Food tastes fresher. Life. Just. Gets. Better.

Taste Su‘mmm’er


We gave the new Ocean Basket menu a real taste of su’mmm’er through immersive collection ads on social that celebrated the delicious intersection between summer and its friendship with fresh, tantalising food fun. We then rolled out content across Instagram, Twitter and Facebook – ensuring that all aspects of the new menu items had their fair share of summer limelight.


Campaign Device


Facebook Collection Ad


The campaign reached 1 931 969 social media users and our audience grew by 1 312 users (0,3%) across all platforms.

1312% Audience increase
9.3% Increase in engagement

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