Case study

Catch us for Dinner Instead

Client

Ocean Basket

Date

March 2019

Category

Food Marketing

Brief

Drive sales in-store by positioning Ocean Basket as the best-value-for-money restaurant in South Africa.

Insight

Home-cooked meals can easily become boring, difficult of flag-out nightmarish.

EXECUTION

We needed maximum reach, with maximum engagement in order to spread the word of value effectively. For such a task, we chose video to hero this campaign. We made a total of 4 videos that ran 6 – 15 seconds each and highlighted the ease and value of Ocean Basket meals in comparison to how laborious, boring or nightmarish home-cooking can be. Our videos were placed across social media and served within a collection ad format.

Creative

The Videos

Creative

Facebook Collection Ads

2,3milusers reached

76K link clicks

2,4K  comments on social media

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