Drive sales in-store by positioning Ocean Basket as the best-value-for-money restaurant in South Africa.
Home-cooked meals can easily become boring, difficult of flag-out nightmarish.
We needed maximum reach, with maximum engagement in order to spread the word of value effectively. For such a task, we chose video to hero this campaign. We made a total of 4 videos that ran 6 – 15 seconds each and highlighted the ease and value of Ocean Basket meals in comparison to how laborious, boring or nightmarish home-cooking can be. Our videos were placed across social media and served within a collection ad format.