Client

DGB

Date

September 2015

Category

Facebook App

Brief

Zappa alcoholic brand, is synonymous in the South African market with its rainbow offering and wild side. So Interactive was briefed to generate an increased audience reach and engagement to increase brand recall.

THE CREATIVE

We created the Zappa Dragon Challenge which blends the infamous online personality quiz model with elements of fantasy trading cards, and an undercurrent of the good old fashioned drinking game. This assisted in driving Zappa’s positioning “Live outrageous” by having friends challenge each other using the app.

Creative

Mobile Application

The tech is streamlined and effective, allowing for a slick and fun user experience across multiple devices. The app is also snuggly housed within the Facebook API, which serves well the objective of increasing the Zappa following and engagement. 

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