OCEAN BASKET MONTH OF LOVE

MOBI MICROSITE

2014's month of love arrived in its usual explosion of hearts, roses and chocolates which meant it was time for us to work our Valentine's Day magic for Ocean Basket.

the brief  

Digitally support the in-store "Oceans of Love" competition and the sexy "Censored" TVC. The grand prize for "Oceans of Love" was a Mozambique Cruise and we gave the romantic writers a chance to win a R300 voucher for their "Censored" exploits.

the strategy 

Combine brand esteem and strong retail calls to action through a supportive mobi app.

creative 

The creative comprised of delicious food shots driving the in-store promotion, accompanied by a scenic shot of the MSC cruise ship on Mozambique Waters. The "Censored Stories" elements were taken directly from the TVC. To make the writing process clean and easy we supplied entrants with a number of words to fill in the blanks and complete Maria's Passionate Valentine's story.

technology 

Our development team transformed the designs into a slick user experience across all platforms, ensuring fans could enter from any device. The app was sharable on Facebook and Twitter, increasing engagement and was also used to capture fan data and newsletter subscriptions. Fans had to enter their invoice number in-store to enter the cruise competition, while the writers could watch the TVC housed on the app and fill in the blanks for the R300 voucher.

RESULTS

11 000 APP USERS

4000 ENTRIES

6000 NEWSLETTER SUBSCRIPTIONS

INCREASED NEWSLETTER SUBSCRIPTIONS
ACHIEVED THROUGH THE LINE INTEGRATION