Richfield
October 2025
UX/UI Design + Digital Strategy + Brand Positioning + Creative Concept
Brief
Richfield is a private higher education provider with over three decades of experience and a mission to make accessible learning available across South Africa.
While the institution was undergoing a broader transformation, its digital presence lagged behind. We were brought in to lead a complete rebuild that would reposition Richfield as a future-focused, student-centred institution while improving performance, conversion, and engagement across audiences.
INSIGHT/CHALLENGE
Richfield’s previous website suffered from high drop-off rates and failed to meet the needs of key user groups. Navigation was unclear, mobile performance was limited, and the site lacked the credibility and flexibility needed to support business goals. With a highly diverse user base and growing national footprint, Richfield needed a platform that was accessible, intuitive, and designed to scale.
STRATEGY
We applied deep audience insights from research partner, Ipsos, to shape and deliver a digital experience that addressed both brand perception and performance gaps. This included the development of user personas, a unified messaging framework, design, and a scalable UX/UI strategy that would not only communicate Richfield’s value proposition, but also move users seamlessly from exploration to action.
EXECUTION
We delivered a mobile-first, performance-led platform built around Richfield’s brand evolution and user needs. The website combines strategic UX with dynamic content architecture, allowing for scalable expansion and personalised user journeys, while meeting high standards for accessibility, lead generation, and search performance.
Creative ASSETS
