Ocean Basket
December 2015
Marketing Campaign
Brief
South Africa’s favourite seafood chain was always ‘your sole provider’ but in 2015/16 decided to take time to craft a new tagline and reinvent itself. The aim was to land the new tagline “Think of the Ocean – Think of Ocean Basket”- in the minds of the audience.
Insight
Through all digital channels; garner maximum reach for the new Ocean Basket tagline – “Think of the Ocean – Think of Ocean Basket”.
EXECUTION
Fully integrated digital campaign with short video segments that attract immediate interest. And for the first time, using YouTube advertising as the main driver supported by Facebook advertising.
Creative
YouTube Ads
Results
90K
Video View
Across all 3 videos we has a total of 90 000 views.
+7.6m impressions
7.6 million impressions
on social media
