LiveWell
June 2024
Awareness & Leads Campaign
Brief
Relaunch LiveWell by Zurich to a global audience. Create brand awareness that cuts through the perfection-polished noise. And do it in a way that transcends language, culture and clichés.
INSIGHT/CHALLENGE
Wellness isn’t one-size-fits-all. Neither is awareness. So we built a digital-first, localised strategy designed to break through the scroll.
STRATEGY
We asked ourselves: What if a wellness ad didn’t look like a wellness ad? No branding. No clichés. No cringe. Just funny, honest, unbranded content that made people stop, smile, and say “yup, that’s me.”
EXECUTION
We took a digital-first approach to ensure every asset worked seamlessly across platforms, devices, and markets. Content was tailored for Meta and Google Ads, while messaging was localised into English, Portuguese, and Bahasa with cultural nuance. In total, we produced 231 unbranded, high-impact video assets across three languages, keeping the language simple, relatable, and humorous to cut through the noise and resonate universally.
Creative ASSETS
Brand Identity
Creative ASSETS
Video & Case Study
Results
What did the campaign achieve?
1.6MEngagement
3080App installs
3722Active users
