Fore Group
April 2025
Brand, UX & UI and Tech
Brief
Fore Group is a global leader in golf facility management, but their brand wasn’t keeping up with their pace of innovation.
While their software streamlined golf club operations, the brand felt outdated and made it hard to communicate their value. This was even more challenging in an industry where tradition runs deep and tech moves slow.
INSIGHT/CHALLENGE
Golf facility owners and managers want efficiency and reliability, but they’re not always eager to shake things up. Many tech solutions are overwhelming and packed with jargon that doesn’t connect with their day-to-day challenges. Fore Group needed a digital presence that reflected their role as a trusted advisor, while speaking their language.
STRATEGY
We built Fore Group’s new brand identity around “elevated drive”—a concept all about movement, growth, and clarity. The brand went from tech first to human focused. No jargon, no fluff. A brand that speaks golf managers’ language, adapts to changing conditions and backs them up with the right operational tools at the right time.
EXECUTION
The brand strategy became the launchpad for a new website with a seamless UI/UX design that makes their complex offerings easy to navigate. Featuring tailored messaging, it speaks directly to the benefits for every type of golf facility manager.
Creative ASSETS
Brand Identity
Creative ASSETS
Video & Case Study
Results
What did the campaign achieve?
80%Increase in users
3.4kPage visits
