Westbrooke
May 2025
UX/UI Website and Platform
Brief
Westbrooke Alternative Asset Management is a multi-asset, multi-strategy investment firm with a presence in South Africa, the UK, and the US. While their reputation is well established, their digital presence didn’t match the calibre of their brand. We were brought in for a full-scale digital transformation that included redesigning and rebuilding the site from the ground up.
INSIGHT/CHALLENGE
The existing website didn’t reflect Westbrooke’s professionalism. The user journey felt fragmented, especially on mobile, and there was little flexibility in how the brand could present its offering. Interactive and dynamic elements were missing, and the visual language no longer aligned with the company’s positioning.
From a backend perspective, the platform was cumbersome to manage and didn’t support region-specific legal and compliance needs. These challenges made it difficult for Westbrooke to maintain agility and scale their digital presence as the business grew.
STRATEGY
We approached the project with the intention of creating a digital experience that mirrors the confidence and clarity that clients expect from Westbrooke. We needed to rebuild trust at every touchpoint, ensuring every interaction felt deliberate, intuitive, and aligned with the brand’s values.
EXECUTION
Our execution began with a complete rethinking of the content structure to make the user journey more intuitive. From there, we designed a premium visual interface that better aligned with Westbrooke’s identity. We developed a modular design system to give the internal team control over content updates without compromising the site’s design integrity. We also made sure the backend was as elegant as the front end with a secure, easy-to-manage CMS and adaptable platform to manage compliance needs across multiple regions.
Creative ASSETS
Website
