Logitech
August 2021
Awareness Campaign
Inspiration
Lockdown forced us all to work from home, and for many that meant finding spaces both weird and wonderful.
Strategy
So Interactive made the Logitech Work Anywhere product range a hero during the pandemic. It’s wireless capabilities lets you literally work anywhere.
Work Anywhere
EXECUTION
So Interactive curated stories and designed a shoot around makeshift desks and chairs, odd home offices, plant colleagues and new exercise routines because lockdown didn’t care if you were a corporate CEO or globe trotting freelancer. You got stuck at home like everyone else. We tapped into that to create five outlandish and real spaces that we all missed.
Work Anywhere lets you imagine that you could be back in those spaces during the isolation of lockdown. Each image highlighted Logitech’s streamlined products and their versatility in any location using vibrant colours. So Interactive solved remote work problems before they even arose, using humour to help people thrive in the new corporate jungle.
Creative
Results
In just one month, the campaign drew
108 K Post engagements
