So Interactive

How AI Will Keep Rewriting the Rules of Digital in 2026

Brendan — Mon, 15 Dec 2025 06:35:45 +0000

If it feels like the internet is changing faster than you can keep up, that’s because it is. And in 2026, AI will continue to change how people find, interact with, and evaluate brands online. From generative search results to AI-powered personalisation, the rules of digital engagement are being rewritten. Linear user journeys? Static landing pages? That era’s behind us. Today...

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Celebrating Our Mark Awards Achievement

Brendan — Tue, 21 Oct 2025 04:46:26 +0000

We are proud to share that our team was recognised at the inaugural Mark Awards recently, receiving a Design Merit Certificate for Integrated Campaign for our work on the LiveWell – If You… Campaign. The Awards Effect Awards in the advertising industry are a reflection of the passion, dedication and team work that fuels why we do what we do for our clients. Each campaign we work on is an...

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So Strategic, So Connected, So Interactive

Brendan — Thu, 18 Sep 2025 11:10:13 +0000

The digital space is an overcrowded and competitive space. To really make an impact, you need to focus on connection, not disruption. This is something So Interactive knows all too well. Our focus is on showing up for audiences organically, emotionally and meaningfully and being a part of the audience’s world in a way that feels natural and adds value. What sets us apart? The way we see digital.

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Making Her Mark – So Interactive Women Redefining the Digital Marketing Landscape

Brendan — Mon, 11 Aug 2025 04:05:30 +0000

With a team that is 90% women, Women’s Day to So Interactive isn’t just a calendar date, it’s a day to reflect on the incredible women shaping our agency and the industry. We don’t just celebrate women’s month, we live it each day in the way we think, lead, create and deliver. This August, we created a mini campaign for Women’s Month called ‘Making Her Mark’ where we highlighted the women behind...

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SCAM ALERT!

Michelle Megaw — Sat, 04 Jan 2025 07:56:15 +0000

04 January 2025 SCAM ALERT: Unlawful Activity Under the Alias “So Interactive” So Interactive, a leading digital agency, issues a stern warning to the public regarding an ongoing scam under the guise of our reputable brand. It has come to our attention that individuals posing as “Kenneth Cunningham,” “Gloria Young,” “Keith Moore,” “Dan,” “Kaya,” “Mia,” and other aliases are engaging in fraudulent...

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Double the Impact: We’re Expanding to Cape Town

Brendan — Thu, 04 Jul 2024 10:58:50 +0000

Exciting news! We’re thrilled to announce the expansion of our operations with a new location at the V&A Waterfront in Cape Town. Plus, we’ve got a dynamic new addition to our team, Melissa Kelly, who joins us as Operations Director. These strategic moves aim to better serve our growing client base in Cape Town and internationally, while continuing to provide exceptional service to our...

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Meet Our New Operations Director: Melissa Kelly

Brendan — Thu, 04 Jul 2024 10:57:19 +0000

We’re excited to announce that Melissa Kelly has joined So Interactive as our new Operations Director. With over 27 years of digital experience in both the UK and South Africa, Melissa brings a wealth of knowledge and expertise to our team. Her impressive background in client service and account management, coupled with her dedication to delivering excellence, makes her a perfect fit as we...

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Digital Marketing in South Africa: A Catalyst for Business Transformation

Darren Mansour — Fri, 08 Mar 2024 09:28:15 +0000

In the realm of enterprise-level business in South Africa, Digital Marketing emerges not just as a strategy but as a transformative force. It’s about harnessing the power of digital platforms to foster growth, spark innovation, and forge deeper connections. As the Director of So Interactive, with over two decades of Digital Marketing Experience, I’ve witnessed its evolution and the impactful...

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4 Finalists at the IAB Bookmark Awards 2023

Darren Mansour — Tue, 27 Jun 2023 15:08:09 +0000

We are thrilled to announce that So Interactive, a leading digital creative agency, has been selected as a finalist at the highly anticipated IAB South Africa Bookmark Awards 2023. This prestigious recognition is a testament to our team’s unwavering dedication, innovative thinking, and commitment to delivering exceptional digital experiences. We are honoured to have collaborated with esteemed...

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Unlock Success with Digital Experience Design

Brendan — Mon, 22 May 2023 12:25:23 +0000

In the age of all things digital, the world – and, indeed, life itself – is becoming ever-more intertwined with technology – and South Africa is no exception. A recent report by DataReportal found that as of January 2023, there are 43.38-million internet users in South Africa, representing a penetration rate of 72.3%. As internet penetration continues to increase, so too does the prevalence and...

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