So Interactive

Designing for the Person Who Decides and the Software That Does

Elda Bredenkamp — Thu, 29 Oct 2026 08:33:13 +0000

Picture this. Thandi’s car is overdue for a service. Rather than open the dealership’s website, she asks her AI assistant: “Book my car in for next week’s morning drop-off, and tell me what it will cost.” The assistant visits the site for her. The service options are shown as icons with no names. The price reads “from R1 499”, with a workshop fee that only appears at the final step.

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Zero-Click Search Is Changing What Your Website Is For

Elda Bredenkamp — Thu, 29 Oct 2026 08:09:24 +0000

Zero-click search is when someone gets their answer from Google, an AI assistant or a social feed without visiting a website. Your website still matters, but its role has changed. It used to be where you sent everyone. Now it’s the source AI tools, search results, and social posts pull from to describe your brand, and where people go when they’re ready to buy. For about twenty years...

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From Recognition to Real Impact: Why Digital Experience Matters More Than Ever

Elda Bredenkamp — Thu, 17 Sep 2026 09:31:48 +0000

Digital is getting noisier. More content. More platforms. More choices. More brands competing for attention. The natural response is often to create more. But the brands that stand out aren’t always the ones saying the most. They’re the ones making it easier for people to find what they need, understand what matters and take the next step. That’s where Digital Experience comes in.

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From Clicks to Customers: What Digital Experience Design Actually Means

Elda Bredenkamp — Wed, 12 Aug 2026 07:28:23 +0000

Most digital projects begin with an observation. “Our website feels outdated.” “We’re not generating enough leads.” “Customers keep contacting us for information they should be able to find themselves.” These signals are valuable because they tell us something is not working. What they do not tell us is why. That distinction matters. The success of a digital project is often determined long before...

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Your Website Is Not a Design Problem

Elda Bredenkamp — Fri, 07 Aug 2026 11:25:06 +0000

Most redesign briefs start in the same place. The website looks tired, and someone has been asked to fix it. The instructions that follow are usually specific. A cleaner homepage. A modern colour palette. Fewer clicks to browse. Bigger buttons. It reads like a wish list for how the site should look, not an explanation of why it isn’t working. That’s an understandable place to start.

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How AI Will Keep Rewriting the Rules of Digital in 2026

Brendan — Mon, 15 Dec 2025 06:35:45 +0000

If it feels like the internet is changing faster than you can keep up, that’s because it is. And in 2026, AI will continue to change how people find, interact with, and evaluate brands online. From generative search results to AI-powered personalisation, the rules of digital engagement are being rewritten. Linear user journeys? Static landing pages? That era’s behind us. Today...

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Celebrating Our Mark Awards Achievement

Brendan — Tue, 21 Oct 2025 04:46:26 +0000

We are proud to share that our team was recognised at the inaugural Mark Awards recently, receiving a Design Merit Certificate for Integrated Campaign for our work on the LiveWell – If You… Campaign. The Awards Effect Awards in the advertising industry are a reflection of the passion, dedication and team work that fuels why we do what we do for our clients. Each campaign we work on is an...

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So Strategic, So Connected, So Interactive

Brendan — Thu, 18 Sep 2025 11:10:13 +0000

The digital space is an overcrowded and competitive space. To really make an impact, you need to focus on connection, not disruption. This is something So Interactive knows all too well. Our focus is on showing up for audiences organically, emotionally and meaningfully and being a part of the audience’s world in a way that feels natural and adds value. What sets us apart? The way we see digital.

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Making Her Mark – So Interactive Women Redefining the Digital Marketing Landscape

Brendan — Mon, 11 Aug 2025 04:05:30 +0000

With a team that is 90% women, Women’s Day to So Interactive isn’t just a calendar date, it’s a day to reflect on the incredible women shaping our agency and the industry. We don’t just celebrate women’s month, we live it each day in the way we think, lead, create and deliver. This August, we created a mini campaign for Women’s Month called ‘Making Her Mark’ where we highlighted the women behind...

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SCAM ALERT!

Michelle Megaw — Sat, 04 Jan 2025 07:56:15 +0000

04 January 2025 SCAM ALERT: Unlawful Activity Under the Alias “So Interactive” So Interactive, a leading digital agency, issues a stern warning to the public regarding an ongoing scam under the guise of our reputable brand. It has come to our attention that individuals posing as “Kenneth Cunningham,” “Gloria Young,” “Keith Moore,” “Dan,” “Kaya,” “Mia,” and other aliases are engaging in fraudulent...

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