YouTube Campaign – So Interactive https://sointeractive.co.za Driven by collaboration, drawn by conversation, designed for digital. Tue, 19 Oct 2021 20:48:24 +0000 en-US hourly 1 https://sointeractive.co.za/wp-content/uploads/2019/06/android-icon-192x192-1-150x150.png YouTube Campaign – So Interactive https://sointeractive.co.za 32 32 Think of the Ocean https://sointeractive.co.za/case_study/ocean-basket-think-of-the-ocean/ Wed, 19 Jun 2019 19:48:04 +0000 https://sointeractive.co.za/?post_type=case_study&p=254 Client Ocean Basket Date December 2015 Category Marketing Campaign South Africa’s favourite seafood chain was always ‘your sole provider’ but in 2015/16 decided to take time to craft a new tagline and reinvent itself. The aim was to land the new tagline “Think of the Ocean – Think of Ocean Basket”- in the minds of the audience. Through all digital channels; garner maximum reach for the new Ocean...

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