OCEAN BASKET

WEBSITE

So Interactive redesigned Ocean Basket’s website to reflect the new CI which focus on the new core message of "the Love of Seafood Sharing."

the brief  

Redesign and develop Ocean Basket’s website in alignment with the evolution of the brand message, communicating the core brand values of sharing, family, fun, generosity and the love of seafood.

the strategy 

Focus on brand messaging over retail content. So Interactive focused on making people fall in love with the brand and what it stands for.

 

creative 

So Interactive’s creatives noticed that food imagery, which is inspired by the brand story, is far more attractive to a digital audience than hard-selling retail shots. Based on this insight, the web design is now dominated by amazing food shots accompanied by highly stylised, crafted typography which tells the user about Ocean Basket's ideologies of seafood sharing and family.

technology 

Ocean Basket’s international operations continue to expand rapidly, knowing that this will lead to the need for increased brand governance and simplified systems, So Interactive’s web development team have come up with a multi-site templating system, allowing for immediate brand control as new international locations open their doors. The templates are robust, logical and clearly structured ensuring ease of use for an improved UX, both for visitors and administrators.

RESULTS

125% INCREASED MENU VIEWS

10% INCREASED REPEAT VISITS

INCREASED STORE LOCATOR VISITS INCREASED BRAND MESSAGING REACH INCREASED SITE SHARING IMPROVED CLIENT USABILITY

(results are taken as a comparative from Oct 2013 - 2014 as compared to Oct 2014 - Oct 2015)