LOVEFOOD! BLOG

FOODIE BLOG

This moreish blog is the brainchild of CH Communications who wanted a new, trendy and tantalising food blog complete with recipes, tips and the latest in gastronomical news.

the brief  

Develop a brand identity from scratch and transform it into an irresistibly delicious online presence. The caveat, it needed to be easy to use for the client.

the strategy 

Develop a blog that is easy to use both for publisher and reader, making it approachable and attractive to behold, like your favourite feel-good meal. This was based firmly on the design of a practical logo that has the potential to evolve into other areas of foodie passion.

final logo

logo design explorations

heart design explorations

creative 

The design aimed to capture the soul satisfying image of fine food through refined CI and expressive design. We used a pastel colour palette juxtaposed by clean lines and holding shapes. We developed a logo that has both a handwritten feel as well as a clean, modern typeface. The circular holding shape for the heart can be used to accommodate other shapes as the blog progresses into other gastronomical areas of interest.

technology 

Our web developers chose the Wordpress platform because of its simple blog management tools, allowing for quick and easy publishing and editing. Wordpress also has great SEO functionality.

RESULTS - MONTH 1

6 MAJOR FOOD BRAND SPONSORSHIP CONTRACTS

12 600 PAGE VIEWS

3 PAGES PER VISITOR

GAINED ATTENTION AMONGST FOODIES
FAN BASE CONTINUES TO GROW
CONSISTENT GROWTH IN TRAFFIC