ZAPPA SAMBUCA

FIRE YOUR SOUL APPLICATION

Zappa is the sexy shooter that Fires Your Soul. Aimed at a young, off-the-wall target market, the brand continuously aspires to break the mould.

the brief  

Build brand affinity and give fans a platform, with longevity, to demonstrate what Fires Their Soul.

the strategy 

Create an app that will live online for an extended period, with share-ability on social media platforms and that builds brand affinity. Supported by a Facebook campaign and competition element to boost customer engagement and embrace the power of user-generated content.

 

creative 

The app has a clean, simple design and transforms images with duotone filters in the eight colours of the Zappa Shooters. Users also compose a single statement supported with “Fires My Soul”.

technology 

Aimed at mobile, it offers a simple user experience with the ability to share on social media and to download to a device.